I probably should've started this book with this law. Trust is the most important ideal in the world. People will spend extra money with a company or person that they trust as opposed to saving money with a person and not being sure of the outcome.
There is no price to high for a result that is guaranteed. So many times you spend money on things that yield no result that it's invaluable to find something that actually works and to find people who actually keep their word.
"When you find these people they are special and these relationships with high trust should always be respected.“